Cycling success inspires company launch – featured on Business Desk

Business desk feature: A NEW sporting events company has launched in Leeds following the hugely successful Heart of Yorkshire Sportive

A NEW sporting events company has launched in Leeds following the hugely successful Heart of Yorkshire Sportive, which attracted 500 amateur and professional cyclists. Yorkshire businessmen, Paul Smith and Geoff Shepherd were inspired to create a company Everyone Everywhere Events after seeing the success of their first 100km cycle ride event. With emphasis on the concept of a bike ‘ride’ rather than a race, entrants took part in the event riding at their own pace and mingling with a range of like-minded people.

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